Why IAAF Exists

Increasingly, civil society organisations, companies, impact investors, multilateral bodies, and governments seek to understand the social, environmental, and economic impact of their interventions. Yet inconsistencies in methodologies and reporting practices limit understanding and effective decision-making.

IAAF was established to address this gap. We provide a principles-based standard and a structured accreditation pathway — from instant AI-powered benchmarking to full independent accreditation — that helps organisations move beyond compliance-driven reporting towards genuinely credible impact assessment.

We are registered as a Section 8 company under the Companies Act, 2013, underscoring our commitment to operating in the public interest, independent of commercial pressures.

What We Do

IAAF administers the Impact Report Accreditation Standard (Ver 2.0), a nine-principle framework for evaluating the credibility of impact assessment reports. We offer four levels of engagement — from free AI benchmarking to full committee-based accreditation — allowing organisations to progressively strengthen their reporting.

Beyond accreditation, we contribute to the field through thought leadership, methodology guidance, and community engagement. The Standard is designed not only as an evaluative mechanism but as a developmental tool, helping practitioners improve both their reporting and the design of their interventions.

Impact is relational

Impact is relational and multi-dimensional, shaped by social, institutional, and temporal contexts, and cannot always be reduced to numeric measures.

Methods must be fit-for-purpose

Methodological choices shall be fit-for-purpose, with qualitative, quantitative, or mixed approaches selected based on evaluation questions, scale, and materiality.

Process credibility, not outcome validation

Accreditation assesses the credibility of the assessment process, including design, evidence, and reasoning, and does not constitute validation of outcome performance or impact claims.

Transparency enables legitimacy

Public disclosure and scrutiny are integral to legitimacy, enabling accountability, learning, and continuous improvement beyond the accrediting decision.

Two careers at the same pressure point

Between the reality of what an organisation does and how it accounts for it.

Co-founder

Ruby Thapar

Across roles and sectors, Ruby Thapar has occupied the same pressure point: between the reality of what an organisation does and how it accounts for it. Over three decades — across extractive industries, global chemical companies, and heavy equipment multinationals — that position has been constant, from building grassroots programmes to advising CEOs and boards.

At Vedanta Group, Dow Chemical, Caterpillar India, and Aditya Birla Group, her work sat at the intersection of corporate affairs, sustainability, and social impact. Much of it happened inside the room where impact is made, measured, and reported. What it made visible — with uncomfortable clarity — is how easily that reporting shifts towards reassurance rather than rigour.

She co-founded the Impact Assessment and Accreditation Forum (IAAF) to build a principled framework that helps organisations learn from their own work, holding diversity rather than flattening it into uniformity.

Her work in the development sector, from early years on the ground to her current board role at ACCESS Development Services, holds a different lens: one where impact is experienced, not framed. That perspective — of communities who are assessed, not organisations who assess — is not a counterpoint to her corporate experience. It is the same question asked from the other end of the chain.

Her practice as a leadership coach adds another dimension: the discipline of asking the question that surfaces what is really true, particularly when the room would prefer comfort. In governance, that habit is not a soft skill. It is the work.

At IAAF, Ruby brings what three decades at that pressure point produce — the grassroots understanding, the corporate interior, the governance instinct, the coaching rigour — in service of a single purpose: ensuring that accreditation becomes a tool for honest reflection.

Co-founder

Santhosh Jayaram

Santhosh Jayaram co-founded the Impact Assessment Accreditation Forum on a conviction that has anchored his career: that meaningful impact must be both demonstrable and defensible. With nearly three decades of experience at the intersection of sustainability, governance, and measurement, he brings the rigour, institutional knowledge, and practitioner insight needed to build a credible accreditation body for impact assessment.

As a corporate leader, he understood what organisations need from impact assessment and where the pressure to soften findings originates. As a consultant who built one of Asia's largest sustainability practices at KPMG, he has seen how advisory work shapes and sometimes distorts the way impact is framed. As an evaluator, he has applied independent, rigorous scrutiny to programmes and investments, navigating the tension between sponsor expectations and honest findings. As an academic and researcher at Amrita Vishwa Vidyapeetham, he brings critical inquiry and the next generation of impact professionals into the conversation. And as a civil society actor, co-founding and running an NGO, he has experienced firsthand what it means to be accountable to communities.

Together, these five perspectives produce something that no single-track career can: a practitioner who understands the incentives, blind spots, and pressures at every stage of the impact assessment process. His contribution has helped form the intellectual foundation on which IAAF's principles-based accreditation framework has been built.

His engagement with standard-setting bodies including the Securities and Exchange Board of India (SEBI), the Global Reporting Initiative (GRI), and the World Economic Forum (WEF) reflects sustained influence on the frameworks that give impact assessment its authority. Some of his consulting work has been recognised as case studies at Harvard and INSEAD, and his research continues to integrate practice-based insight with critical inquiry, strengthening the intellectual foundations on which IAAF's work stands.

At IAAF, Santhosh brings these threads together — strategy, standards, scholarship, practice, and lived civil-society experience — in service of a single goal: elevating the credibility of impact assessment so that organisations, investors, and communities can trust the claims made in its name.

Five voices that shape the field

From the architect of India's CSR policy to a member of the IFRS Integrated Reporting and Connectivity Council — the Advisory Council brings together legislative authority, academic depth, and practitioner experience across India, Turkey, and the United States.

Council Member
Dr. Bhaskar Chatterjee
Architect of India's CSR policy · Chairman, BIS National Committee on ESG Standards

Dr. Bhaskar Chatterjee is a distinguished former Indian Administrative Service (IAS) officer from the 1975 batch who has fundamentally reshaped the landscape of social development and corporate accountability in India. Throughout a career spanning over four decades, he held high-ranking positions including Secretary to the Government of India in the Department of Public Enterprises and Principal Adviser in the Planning Commission.

As a primary architect of India's landmark CSR policy, he played a pivotal role in drafting and implementing Section 135 of the Companies Act, 2013. Prior to this legislation, he was instrumental in establishing the 2010 CSR Guidelines for Public Sector Enterprises. While serving as the inaugural Director General and CEO of the Indian Institute of Corporate Affairs (IICA), he founded the National Foundation for Corporate Social Responsibility (NFCSR).

He currently serves as Chairman of the National Committee on ESG Standards at the Bureau of Indian Standards (BIS) and remains a prominent voice in global sustainability through the United Nations Global Compact (UNGC) India. His honours include the UNESCO Noma Award for literacy and multiple Lifetime Achievement Awards for corporate governance and social responsibility.

Council Member
Prof. Güler Aras
Yıldız Technical University · IFRS Integrated Reporting and Connectivity Council

Prof. Dr. Güler Aras is an internationally recognised scholar and thought leader in finance, corporate governance, and sustainability, with particular emphasis on integrated reporting and sustainable value creation. She is Professor of Finance and Accounting at Yıldız Technical University, where she has held senior leadership roles including Dean of the Faculty of Economics and Administrative Sciences and Dean of the Graduate School. She was also a Visiting Professor at Georgetown University's McDonough School of Business.

Founding Director of the YTU Center for Finance, Governance and Sustainability and Founding Chair of the Integrated Reporting Association Turkey. A member of the IFRS Integrated Reporting and Connectivity Council (IRCC), contributing to the evolution of global reporting frameworks under the IFRS Foundation.

Founding Editor-in-Chief of the Journal of Capital Market Studies and editor of Routledge's Finance, Governance and Sustainability Book Series. She serves as an independent board member of the Turkish Capital Markets Association, Allianz Turkey, Doğuş GYO, and Aksa Akrilik.

Council Member
P S Narayan
Global Head of Sustainability · Wipro · Managing Trustee, Wipro Foundation

P. S. Narayan is the Global Head of Sustainability and Societal Initiatives at Wipro Ltd. and the Managing Trustee of the Wipro Foundation. Since early 2008, he has been a foundational leader in shaping Wipro's sustainability charter, which operates on the principle that business success and social purpose must mutually reinforce one another.

Under his stewardship, the foundation manages programmes like Wipro earthian, a nationwide initiative fostering sustainability thinking in schools and colleges across India. Previously Global Head of Information Systems at Wipro, he was recognised as one of CIO magazine's "Global 25 Ones to Watch."

Visiting Faculty at Azim Premji University and IIM Bangalore. Board member of TNC India and Chairman of the CII-GBC GreenCo forum in Bangalore. Graduate of Jadavpur University (Electrical Engineering) and FMS Delhi (Management).

Council Member
Savita Mullapudi Narasimhan
Advisory Consultant · UNDP and Asian Development Bank

Savita Mullapudi Narasimhan is a highly accomplished Advisory Consultant with over two decades of experience in international development, spanning legal, social, and economic policy. Based in Pittsburgh, USA, she provides strategic expertise to major global organisations including the United Nations Development Programme (UNDP) and the Asian Development Bank (ADB).

Her work is rooted in human development — SDGs, food security, intellectual property rights, and the protection of traditional knowledge. She led the Innovation for Human Development programme across 45 developing countries under UNDP, and has served as an SDG expert for 412 Food Rescue.

Board member of Strong Women, Strong Girls and Providence Connections. Co-chair of Winchester Thurston School's largest capital campaign. Co-founder of Integrated Cultural Society. LL.M. from George Washington University Law School; LLB and Economics from University of Mumbai.

Council Member
Ved Arya
Founder, Buddha Fellowship Program and SRIJAN · Ashoka Fellow

Ved Arya is a social entrepreneur and the Founder of the Buddha Fellowship Program, an initiative launched in 2016 to groom development entrepreneurs from India's premier institutions like the IITs and IIMs. He is also founder of SRIJAN (Self-Reliant Initiatives through Joint Action), a high-impact non-profit that has uplifted tens of thousands of rural families through livelihood management and women's empowerment.

He holds a Bachelor's degree in Aeronautical Engineering from IIT Kanpur and a management degree from IIM Ahmedabad. His career included a decade at PRADAN, designing poverty alleviation projects funded by agencies including the World Bank and the Swiss Development Corporation.

He has served on numerous government bodies including the Planning Commission's Steering Committee for the 12th Five-Year Plan and the Advisory Committee for the Ministry of Rural Development. An Ashoka Fellow and recipient of the Distinguished Alumnus Award from IIT Kanpur. Most recently honoured with the Schwab Foundation's Award for collective innovation at the 2025 World Economic Forum.

Independent reviewers for Level 4

The Accreditation Committee is distinct from the Advisory Council. When an organisation applies for Level 4 full accreditation, IAAF selects three members from this pool to conduct an independent review against all nine principles — including the public comment period and formal accreditation decision.

Committee Member
Dr. Pratyush Kumar Panda
CEO, Allcargo Foundation · CSR and sustainability leadership

Dr. Pratyush Kumar Panda is a senior corporate sustainability and CSR professional with over three decades of experience across the development, corporate, and philanthropic sectors. He currently serves as CEO of the Allcargo Foundation, leading strategic social impact and community development initiatives focused on sustainable and inclusive growth.

His career spans leading organisations including CARE India, Vedanta Limited, ACC Limited, LTIMindtree, and CAF India. He is widely recognised for CSR strategy, social accountability, stakeholder engagement, and impact-oriented development programming — including pioneering social audit practices in CSR implementation at ACC Limited (2014–2018).

Dr. Panda holds a Ph.D. in Public Policy, a postgraduate degree in Sociology, and an MBA from Xavier Institute of Management, Bhubaneswar. He serves on several national committees advancing responsible business practices and is a signatory to the LivingMyPromise movement.

Committee Member
Dr. Krishna Nandanan
Amrita School for Sustainable Futures · Sustainability assessment & Live-in-Labs®

Dr. Krishna Nandanan is a sustainability researcher, academic, and development practitioner with over eight years of experience in sustainability assessment, community development, stakeholder engagement, and evidence-based decision-making. He is Assistant Professor at the Amrita School for Sustainable Futures and Program Manager for Industry Relations & Sustainability Initiatives at Amrita Vishwa Vidyapeetham.

He has extensive experience designing sustainability and resilience assessment frameworks, developing indicators and composite indices, and conducting participatory, multi-stakeholder evaluations of development interventions. Through the Live-in-Labs® programme, he has led multidisciplinary field projects across several Indian states, working with communities, academic institutions, industry partners, and development organisations.

Dr. Nandanan holds a Ph.D. in Sustainable Development, an MBA in Marketing, and a Bachelor's degree in Electrical and Electronics Engineering. He has authored peer-reviewed publications and serves as a reviewer for journals including the Journal of Cleaner Production, Energy Research & Social Science, and Cell Reports Sustainability.

Committee Member
Prof. Meena Galliara
Director, Jasani Center · NMIMS Mumbai · Social impact assessment

Prof. Meena Galliara is a distinguished academic, sustainability expert, and social development practitioner with over three decades of experience spanning higher education, social sector research, corporate social responsibility, and sustainability management. She is Director of the Jasani Center for Social Entrepreneurship & Sustainability Management at Narsee Monjee Institute of Management Studies (NMIMS), Mumbai.

Her contributions span social impact assessment, CSR, social audits, NGO management, labour welfare, and women's political empowerment. She previously served as faculty at the Tata Institute of Social Sciences (TISS) and was deputed to establish the Tata Council for Community Initiatives. She has led numerous sponsored studies on sustainability strategy, CSR effectiveness, social audits, and impact assessment.

Prof. Galliara is an Independent Director on the Board of Excel Industries Limited (Co-Chairperson of its CSR Committee), Trustee of International Resources for Fairer Trade, and Special Invitee to the Board of the Bombay Chamber of Commerce and Industry. She has taught internationally in Japan, Greece, and France, and is a Fellow of Business in the Community (Indian arm of the Prince of Wales Business Forum).

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